A sustainable future for football kits.
Normally, it takes 25 litres of fresh clean water to dye just one single t-shirt. And every two years it takes the entire volume of the Mediterranean Sea to colour the world’s textiles. A process that is simply not sustainable.
Service
Brand identity
Client
Hummel, Yeh Group
@Seventy7
In response to this global issue, Yeh Group and Hummel, the renowned global sports brand, embarked on a mission to revolutionise the manufacturing process of their football kits by eliminating the use and waste of water. To encapsulate this innovative approach, they recognised the need for a distinctive brand logo that would
proudly adorn all Hummel sponsored
professional club kits.
.
Given the logo's intended placement at the bottom of each football shirt, ensuring legibility was paramount. Consequently, the design culminated in a sleek logotype which was simple yet bold. Accompanied by a striking symbol of a water droplet within a 'zero' symbol, this emblem can also independently serve as a distinctive logo mark.
A greener future.
The logo stands as a testament to their dedication to eco-conscious practices in the realm of sports, inspiring a new era of responsible manufacturing and raising awareness for a greener future.
