Regain clarity with Me3.
Crafting a brand identity for Me3, was a journey of envisioning their future while staying true to their current offering. Understanding their aspiration for national expansion, it was important the brand identity could seamlessly scale with growth. I began by delving into the company's core identity, acknowledging their commitment to quality, professionalism and the artistry of pristine views. With these guiding principles in mind, I created a versatile logo that featured a clean, contemporary design, symbolising clarity and progress.
Service
Branding
Client
Me3
The logo design draws inspiration from the flowing movements and arching shapes that naturally occur when cleaning a window. To capture the essence of this process, I wanted the logo to embody the sense of fluidity associated with the act of window cleaning.
The central element of the logo is an elegant arch that represents the motion of a squeegee gliding smoothly across a window surface. This arching shape is cuts into the letters M and E, cleverly mimicking the movement of the squeegee as it sweeps away dirt and grime.
The graphics.
The sweeping element not only defines the logo but also becomes a fundamental element that runs throughout Me3's entire brand identity. This consistent graphical motif ties various design elements together, creating a cohesive and visually engaging brand identity.
I also designed a suite of icons to help customers easily understand and identify their different services.
