A fresh take on traditional.
As the creative lead for M&S Home's Spring and Autumn books, I developed a completely new and captivating look that would redefine their home publications.
Service
Creative, artwork, art direction
Client
M&S, @Seventy7
Careful consideration went into pagination, ensuring a logical flow that effectively showcased the products and seasonal trends. The layout design struck a perfect balance between aesthetics and functionality, employing grid systems, ample white space, and well-aligned imagery and text to guide readers seamlessly through the pages.
Working closely with seventy7's creative director, we produced high-quality photography curated to complement the products and inspire readers.
Engaging and persuasive language infused the tone of voice, informing customers about the products and instilling excitement for exploration.
Making homes for real lives.
Throughout the design process, continuous feedback from internal stakeholders refined the books iteratively, achieving a successful outcome that served as both inspiring style guides and functional shopping companions.
