A new look for LOFT by M&S.
M&S wanted to revamp their LOFT e-commerce photography with a fresh
and distinctive appearance. They wanted a way to distinguish their small space furniture from competitors and establish a unique brand identity.
Service
Creative, artwork
Client
M&S, @seventy7
I began by delving into the art of transforming the letters from their iconic LOFT logo into an array of angles and shapes. Each letter was carefully reimagined to form visually stunning patterns, interlocking with one another and creating a seamless design language.
The strategic placement of these graphical elements as stylish backgrounds behind the furniture added a unique and captivating touch to the visuals which gave their small space furniture a look and feel like no other.
For small spaces.
Colour options were no less crucial in the process. They had to be carefully considered to compliment and not overpower each piece of furniture. Balancing the palette to enhance the overall composition while allowing the furniture to take centre stage.
